亚太元宇宙白皮书-39页.pdf

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[About the Tech4SDG] The Technology for Sustainable Development Goals Alliance for Asia (Tech4SDG for short) is committed to many aspects such as increasing engagement in society, facilitating industry-university-research (IUR) interaction, conducting exchanges and communications in science and technology and studying its ethics. It also deeply involves in the development of standards, the compilation of industrial case studies, and the publication of the subsequent results to promote sustainable development in Asia. The alliance is composed primarily of technology enterprises, research institutions, think tanks, universities, experts, and scholars in Asia. [About SenseTime Intelligent Industry Research Institute] Relying on the artificial intelligence technology of SenseTime's massive data and supercomputing capabilities, it deeply cultivates AI industry practice and cutting-edge research, and participates in reports and researches at the Ministry of Science and Technology, Ministry of Information Technology, National Development and Reform Commission and other ministries and commissions based on case results; Influential AI industry frontier think tank. For more information about us or to obtain the electronic version of this report, please visit the website www.sensetime.com/cn or follow our WeChat Official account: Industry and Contact Information: yangyan1@sensetime.com

Contents Foreword Conception Conception from a Technological Perspective: The Essence of the Metaverse Three Transitions from Traditional Internet to the Metaverse Transition 1: The transition in media access delivers a more immersive and natural HCI/HMI experience Transition 2: The conceptualization of digital natives (user transition) determines the future of the metaverse Transition 3: The Web 3.0 definition of data rights is likely to alter how platforms create value An Illustration of the Metaverse Creation Three Forces Integrating Virtuality with Reality that Create the Metaverse Creativity: Accelerating the creation of the virtual world Connectivity: Realizing the connection between digital and physical worlds Integration: Pushing the integration of virtuality and reality and intelligent development of the metaverse The Three Infrastructures that Consolidate Metaverse Productivity Engine: A low-threshold and cross-terminal creation environment Algorithm: Accelerating "creation," achieving "connection" and promoting "integration" Computing power: Supporting the massive computation of the metaverse Empowerment SenseMARS Mixed Reality Platform: Engine Infrastructure that Creates and Designs the Metaverse SenseMARS Avatar: "We/us" in the metaverse SenseMARS Agent: "They/them" in the metaverse SenseMARS Reconstruction: Digital reconstruction of the physical world SenseCore Universal AI Platform: Supporting the algorithms and computing power infrastructure of the metaverse Cases Case 1: Asia's "unmanned" help desk created by AEON Case 2: Zepeto - Custom avatars through rapid face molding I 1 4 5 6 7 8 9 10 12 13 13 13 14 14 14 15 15 16 17 18 19 19 20 22 23 25

Case 3: AR Navigation at Suvarnabhumi Airport, Thailand Case 4: Watching games via AR interaction in a Japanese baseball stadium Case 5: Riyadh Season's immersive AR journey Case 6: Schwarzkopf - AR hair-dyeing trial Case 7: AR Digital cultural and creative platform Epilogue 25 27 28 31 32 33 II

Foreword 1

If 2021 was the year in which the "metaverse" became a widely known and understood concept, 2022 is the year that the notion of the "metaverse" will receive recognition and affirmation. In just two years, stakeholders from all over the world, including governments, venture capitalists and tech giants, have spontaneously flocked to the idea of the metaverse, setting off a spectacular round of competition. Figure: Global Metaverse Investments, by Region, 2021-2025 (USD Million) Asia-Pacific countries, in particular, have given increased attention to their metaverse- related industry development planning. Countries like China, India, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam are actively promoting the metaverse as an emerging economy within their territories. Merging into the fast lane in 2022, they have increased their investment from USD 78 million in 2021 to USD 351 million. According to estimates by McKinsey & Company, by 2025, metaverse investments will reach USD 4.165 billion in the Asia-Pacific region, accounting for 22.5% of total global investments, with an investment growth rate that will rise by 128%, far exceeding the global growth rate. Figure: Global Metaverse Market, by Region, 2020 VS 2030 (USD Million) The Asia-Pacific region accounts for 60% of the world's population, 47.4% of global GDP and 52% of global technology growth, so the metaverse, which benefits from its users' affinity for emerging technologies, has huge market potential to develop in the region. According to the estimates by McKinsey & Company, in the Asia-Pacific region, the metaverse market will reach USD 31.13 billion by 2030 at a compound growth rate of 62.2%. A metaverse report released by the Analysis Group also 2

indicated that metaverse technology will contribute USD 3 trillion to global GDP over the next ten years, a third of which (i.e., USD 1 trillion) will come from the Asia- Pacific region. In other words, over the next ten years, every US dollar invested in the metaverse industry will bring about an economic growth of USD 3.16, a return on investment of over 300%. So, what is the metaverse? How is a metaverse world created? As an AI software company, how should SenseTime empower the creation and development of the metaverse, both in the Asia-Pacific region and throughout the whole world? The White Paper "Metaverse: The New Economic Road in Asia-Pacific" centers around four chapters encompassing the conception, the creation, and the empowerment of the metaverse, and specific cases to give all a glimpse into this newly emerging cyber world. 3

Conception Conception from a Technological Perspective: The Essence of the Metaverse Three Transitions from Traditional Internet to the Metaverse Transition 1: The transition in media access delivers a more immersive and natural HCI/HMI experience Transition 2: The conceptualization of digital natives (user transition) determines the future of the metaverse Transition 3: The Web 3.0 definition of data rights is likely to alter how platforms create value An Illustration of the Metaverse 5 6 7 8 9 10 4

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