2014 年福建华侨大学体育产业学导论及翻译与写作考研真
题
体育产业学导论
一、名词解释(每题 8 分,共 5 题,共计 40 分)
1. 体育产业 (8 分)
2. 体育市场环境(8 分)
3. 产业结构(8 分)
4. 观赏型体育消费(8 分)
5. 体育市场(8 分)
二、简答题(每题 10 分,共 5 题,共计 50 分)
1. 简述体育产业学科的学科属性。(10 分)
2. 简述体育消费的基本类型有哪些。(10 分)
3. 简述我国体育赞助领域存在的主要问题。(10 分)
4. 按体育产业产品性质分类,可以将体育产业分为哪几类?(10 分)
5. 简述体育服务产品的特点。(10 分)
三、论述题(每题 20 分,共 3 题,共计 60 分)
1. 请论述马斯洛的需求层次理论,并说明其对研究体育消费行为的意义。(20 分)
2. 以北京奥运会为例,系统阐述奥运会对举办城市地区有哪些影响。(20 分)
3. 何谓 “国家体育产业基地”?并根据自己的理解,说明其在我国体育产业发展中的意义
和作用。(20 分)
翻译与写作
Part One: Translation (75 points)
1) Translate the following passage into Chinese (35 points)
Another possibility already exists in the cultivation of connections between social
sciences and the public. Half a century ago, sociologist Robert K. Merton observed:
“Science, like any other activity involving social collaboration, is subject to
shifting fortunes.” For the physical scientist, this meant coming to terms with
not only the shifting public sentiments about science but also the social
consequences of scientific work. Merton called the normative stability of scientific
activity as the “belief of science” He described values and norms of three kinds:
universalism, disinterestedness, and organized suspicion.
Assessing such a matter as “the end of welfare as we know it” or globalization
or human rights always pushes the hot-buttons of public debate to points where some
normative account of the role of social sciences may help in defining that role in
more constructive ways. By universalism, Merton meant to point out that whatever
one claims to be true must be subjected to pre-established impersonal criteria: “The
acceptance or rejection of claims entering the lists of science is not to depend
on the personal or social attributes of their protagonist; his race, nationality,
religion, class, and personal qualities are as such irrelevant. Objectivity excludes
particularism.” The norm of social-scientific universalism rejects the claim that
the validity of what is stated is determined beforehand by who makes the statement,
or where such statements are made, or how research is funded.
2) Translate the following passage into English (40 points)
一日清晨,我从桌上拿起一份杂志,打算消磨时光,而我的同伴在大声地啃咬着甘蔗。杂志
上有一篇文章,标题用铅笔做过记号,我很自然地开始浏览。
文章题目为《人生之书》,口气很大。文中像要说明,目光敏锐的人若能对其所遇之事做精
确而系统的观察,就能从中学到不少东西。这简直是一篇既精明又荒谬的文字,让我吃惊不
小。虽然推理缜密又深刻,但是在我看来,其推论却是牵强且夸张的。作者宣称通过瞬间的
表情、肌肉的扭动或是眼睛的眨动,就能彻底了解一个人内心深处的思想。他认为,对一个
经过观察及分析训练的人来说,欺骗是不可能得逞的。他的结论如同欧基里德的诸多命题一
样滴水不漏、绝无谬误。可是对门外汉而言,他的结论太惊人了,只有了解他得出这一结论
的过程之后,才不至于把他当作巫师。
Part III Writing (75 points)
Ambition is a means of self-realization. Yet, it is always in conflict with one’
s family life, and it is especially difficult for a woman to balance her career with
her family life.
Consequently, Many ladies in the city choose to be DINKS(double income without kids)
or to lead a single life. What is your attitude towards an ambitious woman? Please
write a composition of no less than 500 words on this topic. Marks will be awarded
for content, organization, grammar and appropriateness. Failure to follow the
instructions may result in a loss of marks. Suggested title:
What Life Means to be an Ambitious Woman?