2005 年上海华东师范大学传播学基础考研真题 第一部分∶《传播学》（100 分） （请注意∶报考广播电视艺术学、文学与传媒的考生都要做） 一、名词解释（20 分） 1、传播 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 2、5W 模式 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 3、获知权 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 4、受众 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 二、简述题（30 分） 1、简述传播的基本功能。 _______________________________________________________________________________ _______________________________________________________________________________ 

_______________________________________________________________________________ ________________________________________________ 2、传播学有哪几位奠基人?各自有哪些主要贡献? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 3、简述内容分析法的优缺点。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 三、论述题（50 分） 1、请联系实际论述"议题设置功能"理论。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 2、分析麦克卢汉理论的主要贡献和缺陷。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 第二部分∶《广播电视艺术学》（50 分） （请注意∶报考广播电视艺术学的考生要做，报考文学与传媒的考生不做） 一、名词解释（10 分） 1、声画分立 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ 

________________________________________________ 2、新现实主义电影 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 二、简述题（15 分） 1、简述电影美学的研究对象。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 三、论述题（25 分） 1、谈谈对当前电视剧创作的看法。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 第三部分∶《文学与传媒》（50 分） （请注意∶报考文学与传媒的考生要做，报考广播电视艺术学的考生不做） 一、名词解释（10 分） 1、意境 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 2、蒙太奇 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ 

________________________________________________ 二、简答题（（15 分） 1、 你认为作为一个合格的现代编辑，需要具备哪些基本的素养? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 三、论述题（25 分，两题任选一题） 1、论述散文的主要审美特性。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________ 2、论述网络广告的主要特性。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ________________________________________________