2002 年上海华东师范大学经济信息及美术教育学考研真题 经济信息 一、名词解释 1. 营销情报系统 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 2.客户关系管理 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 3.网络营销 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 4 整群抽样 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 5.回归分析 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 

二、简答题 1.经济信息的形态有哪几类? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 2. 从师些途径可以收集到经济信息? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 3.我国经济信息网络的现状和问题是什么? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 4.现代企业对信息需求的特征有哪些? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 5.金融信息的分析方法有哪些? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 三、论述题 1.论述我国信息服务业的基本思路。 _______________________________________________________________________________ _______________________________________________________________________________ 

_______________________________________________________________________________ ______________________________________ 2. 论相关分析和聚类分析在市场研究中的运用。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 3.评价当前门户网站的主流经营模式。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 美术教育学 论述题（2 题，共 100 分） 一、分别论述以罗恩菲德为代表的工具主义美术教育思想以及以艾斯纳为代 的本质主义美 术教育思想，并谈谈你对上述两种思想的认识。（40 分） _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________ 二、请你对 21 世纪美术教育的发展趋势作一预测，并论述提出这一预测的依据（60 分） _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________