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社交网站界面设计.pdf
Preface
Part I: What Are Social Patterns?
Chapter 1: Mommy, What’s a Social User Experience Pattern?
A Little Social Backstory…
Well, What About That Social Media? Can You Expand on That?
What Do We Mean by Principle, Best Practice, and Patterns?
Principle: A Basic Truth, Law, or Assumption
Practice (or Best Practice):
A Habitual or Customary Action or Way of Doing Something
Pattern: A Model or Original Used As an Archetype
The Importance of Anti-Patterns
So, That’s All the Little Parts: Now What?
Further Reading
Chapter 2: Social to the Core
Deliberately Leave Things Incomplete
Pave the Cowpaths
Strict Versus Fluid Taxonomies
Palimpsest
Social but Not Social Only
Talk Like a Person!
Conversation
Self-Deprecating Error Message
Ask Questions
Your Versus My
No Joking Around
Don’t Break Email!
Be Open
Learn from Games
Cargo Cult Anti-Pattern
Respect the Ethical Dimension
Further Reading
Part II: I Am Somebody
Chapter 3: You’re Invited!
Engagement
Sign-up or Registration
Sign In
Sign-In Continuity
Sign Out
Invitations
Receive Invitation
Send Invitation
The Password Anti-Pattern
Authorize
Private Beta
Welcome Area
Reengagement
Further Reading
Chapter 4: Where’s the Rest of Me?
Identity
Profile
Testimonials (or Personal Recommendations)
Personal Dashboard
Reflectors
Identity Cards or Contact Cards
Attribution
Avatars
Further Reading
Chapter 5: We Are Here! We Are Here! We Are Here!
A Brief History of Online Presence
The Future of Presence
Presence Actions and Facets
Availability
Stealth Mode
Mood
Environment
Buddy List
Activity Streams
Statuscasting
Microblogging
Updates
Updates Opt-in Disclosure
Managing Incoming Updates
Lifestreams
Keep Company
Signs of Life
User Gallery
Who’s Here Now?
Further Reading
Chapter 6: Would You Buy a Used Car from This Person?
Reputation Influences Behavior
Competitive Spectrum
Levels
Named Levels
Numbered Levels
Labels
Awards
Collectible Achievements
Peer-to-Peer Awards
Rankings
Points
Leaderboard
Top X
Tools for Monitoring Reputation
Friend Ranking
Further Reading
Part III: Objects of My Desire
Chapter 7: Hunters Gather
Collecting
Saving
Favorites
Displaying
Add/Subscribe
Tagging
Find with Tags
Tag Cloud
Further Reading
Chapter 8: Share and Share Alike
Organic “Word of Mouth”
Tools for Sharing
Bookmarklet
Send/Share Widget
Activity Streams
Private Sharing
Send This
Casual Privacy
Share Application
Give Gift
Public Sharing
Many Publics
Share This
Social Bookmarking
Uploading to the Cloud
Embedding
Ongoing Sharing
Further Reading
Chapter 9: The Megalophone
Broadcasting
Blogs: Presentation
Blogs: Ownership
Microblogging
Publishing
Lifecycle
Rights
Terms of Service
Licenses
Public Domain
Creative Commons
Copyleft
Copyright
Further Reading
Chapter 10: Long-Time Listener, First-Time Caller
Soliciting Feedback
Vote to Promote
Thumbs Up/Down Ratings
Ratings (Stars or 1–5)
Comments
Reviews
Soliciting Feedback
Further Reading
Chapter 11: Watson, Come Quick!
Synchronous Versus Asynchronous Communication
Sign In to Participate
Communicating
Forums
Public Conversation
Private Conversation
Group Conversation
Arguments
Flame Wars
Vendettas
Sock Puppets
Further Reading
Chapter 12: Barnraising
Collaboration
Manage Project
Voting
Collaborative Editing
Edit This Page
The Wiki Way
Crowdsourcing
Further Reading
Chapter 13: Social Media Junkies Unite!
Keeping Up
Tuning In
Following
Filtering
Recommendations
Social Search
Real-Time Search
Conversational Search
Pivoting
Further Reading
Part IV: A Beautiful Day in the Neighborhood
Chapter 14: One of Us, One of Us
Relationships
Find People
Adding Friends
Circles of Connections
Publicize Relationships
Unfriending
The Ex-Boyfriend Anti-Pattern
Groups
Further Reading
Chapter 15: Good Cop, Bad Cop
Community Management
Norms
Role Model
Potemkin Village (Anti-Pattern)
Collective Governance
Group Moderation
Collaborative Filtering
Report Abuse
What’s the Story?
Further Reading
Chapter 16: Where in the World?
The Local Connection
Being Local
Face-to-Face Meeting
Party
Calendaring
Reminding
Geo-Tagging
Geo-Mapping
Geo-Mashing
Neighborhood
Mobile and Location
Further Reading
Part V: But Wait…There’s More!
Chapter 17: Open for Business
Play Well with Others
The Open Stack, the Social Stack
Open Source
Opening Out
Badging
Open Standards (Semantics and Microformats)
Opening In
Import
Hosted Modules
Going Both Ways
Be the Glue
Open APIs
Honest Broker
Further Reading
Chapter 18: Other Contexts
Thinking Mobile
Inside the Enterprise
Sign Up and Login (Sign In)
The Corporate Identity and Profile
Friends and Relationships
The Status/Activity Stream
Administration and Moderation
Other Tools
What’s Age Got to Do with It?
For the Win
Further Reading
Epilogue
Index
Advance Praise for Designing Social Interfaces
“A fabulous resource for companies looking to take advantage of the powers of the social web! This
is a must-read for engineers and designers new to developing for social media, and an excellent
reference for the seasoned designer.”
—Abby Kirigin,
Interaction design consultant/Product strategy advisor
“Erin and Christian have put together an astounding collection of the most important social de-
sign patterns in use today. I recommend it for anybody building a social website or application...
I wish I had this book three years ago!”
—Joshua Porter,
Founder of Bokardo Design and author of Designing for the Social Web (New Riders)
“Christian and Erin have pulled together the current thinking on social design into a common
language for driving interactions via usable open standards, open source, open processes, and
interoperability.”
—David Recordon,
OpenID Foundation
“With this book, the problem of designing social interfaces just got a lot easier. Malone and
Crumlish capture an amazing number of interaction idioms as patterns and then proceed to
tease out the nuances in each. Designing Social Interfaces is an indispensable resource on my
shelf. I will be heartily recommending it to others in the field.”
—Bill Scott,
Director of UI Engineering at Netflix and coauthor of O’Reilly’s Designing Web Interfaces
Download at WoweBook.Com
Download at WoweBook.Com
Designing Social Interfaces
Download at WoweBook.Com
Download at WoweBook.Com
Designing Social Interfaces
Christian Crumlish and Erin Malone
Beijing · Cambridge · Farnham · Köln · Sebastopol · Taipei · Tokyo
Download at WoweBook.Com
Designing Social Interfaces
by Christian Crumlish and Erin Malone
Copyright © 2009 Yahoo!, Inc. All rights reserved.
Printed in Canada.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are
also available for most titles (http://mysafaribooksonline.com). For more information, contact our corpo-
rate/institutional sales department: 800-998-9938 or corporate@oreilly.com.
Editor: Mary Treseler
Production Editor: Rachel Monaghan
Copyeditor: Genevieve d’Entremont
Proofreader: Rachel Monaghan
Production Services: Newgen North America
Indexer: Julie Hawks
Cover Designer: Karen Montgomery
Interior Designer: Ron Bilodeau
Illustrator: Robert Romano
Printing History:
September 2009: First Edition.
Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of
O’Reilly Media, Inc. Designing Social Interfaces, the image of a king bird of paradise, and related trade
dress are trademarks of O’Reilly Media, Inc.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as
trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a trade-
mark claim, the designations have been printed in caps or initial caps.
While every precaution has been taken in the preparation of this book, the publisher and authors assume
no responsibility for errors or omissions, or for damages resulting from the use of the information con-
tained herein.
This book uses Repkover,™ a durable and flexible lay-flat binding.
ISBN: 978-0-596-15492-9
[TI]
Download at WoweBook.Com
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