2002 年上海华东师范大学旅游学考研真题 一、名词解释（每题 4 分，共 20 分） 1、旅游容量 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 2、旅游效应 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 3、楹联 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 4、酒令 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 5、社会成本 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 二、判断说明题（每题 8 分，共 24 分） 

1、从旅游流运动看，处于中心地位城市型的旅游目的地，往往只有旅游者的净流入。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 2、与.其他休闲方式相比，旅游在使用自由时间时有一个明显的特点，即要求用于旅游的自 由时间具有相对的完整性。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 3、旅游产品与一般物质产品的根本区别即在于无形与有形。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 三、简答题（每题 8 分，共 32 分） 1、旅游体验质量的衡量。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 2、陶瓷器的区别。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 3、旅游产品的销售渠道 _______________________________________________________________________________ _______________________________________________________________________________ 

_______________________________________________________________________________ ____________________________________ 4、弹性理论在旅游经济活动中的应用 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 四、分析论述题（每题 12 分，共 24 分） 1、国家旅游局规划发展与财务司司长魏小安近日在一篇名为《厕所革命∶旅游发端的文明》 中写到∶"国家旅游局正在筹备召开全国旅游厕所建设和管理研究会。…….（厕所）说起来 似乎是好笑的问题，实际上却是影响中国旅游发展的重要事情，甚至是影响国家形象的重要 事情。正可谓∶小厕所，大问题。"请结合有关理论和中国旅游发展的实际状况，谈谈你对 中国目前正在进行的这项工作的想法。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________ 2、运用经济结构的有关理论分析中国加入 WTO 以后，中国旅游市场受到的影响。 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________