Turning pro.pdf

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Tap Your Inner Power and Create Your Life’s Work

I wrote in The War of Art that I could divide my life neatly into two parts: before turning pro and after. After is better. – Steven Pressfield

F O R E W O R D by Shawn Coyne A fter editing his novels Gates of Fire, Tides of War, and Last of the Amazons, I published Steven Pressﬁeld’s ﬁrst nonﬁction work, The War of Art. When I presented the book to the sales representatives—I was running a boutique publishing company called Rugged Land Books at the time— I suggested that this lean, take-no-prisoners document would become an evergreen backlist bestseller. It’s now ten years later and, with hundreds of thousands of copies sold, Steve’s book is an in-the-studio, on-the-bedside-table, must-have inspirational reference for working artists everywhere. Have you ever taken a good look at a public garbage can in Paris, a paving stone in Rio de Janeiro, or a doorway in Dublin? Trust me—the man or woman responsible for making those utilitarian objects was creating art. When craft, dedication, and professionalism come together, the result can be astonishing. Sometimes the work even achieves immortality. But sitting down to do the work is another thing entirely. Call it writer’s block, artistic agita, or general malaise, that malignant internal entity that keeps us from our calling can be a killer. Painting, writing, starting a new business venture, doing charity work, or even just putting everything we have into the work we ’re already doing is waylaid again and again by that chattering critic inside our heads.

In The War of Art, Steve gave a name to this voice. He called it Resistance. Resistance stops us from committing to the important work of our lives—not just committing to it, but ﬁghting like hell to get it done. What to do? The War of Art suggests a strategy to bring the ﬁght to this perverse enemy. Steve calls it “turning pro.” When we turn pro, we leave our amateur ways behind and announce, if only within ourselves, that we have earned our battle scars and learned from our wayward ways to brand ourselves as professionals. Over the past ten years, Steve has been asked again and again,”How exactly do you turn pro?” What does turning pro really mean? What do professionals do that the rest of us don’t? Steve worked for three years on Turning Pro. His goal was to try to ﬁnd a deeper and, at the same time, more practical approach to making the transition from amateur to professional. This approach took so long to materialize that he published two other nonﬁction books—The Warrior Ethos and Do the Work (with Seth Godin’s Domino Project) — waiting for this one to come together. It was too important to be rushed. I think you’ll be glad that the wait is over. You’ll notice, on the spine of this book (or in the title page of your eBook), that the company publishing Turning Pro is called Black Irish Books. It is my great pleasure to declare that Black Irish Books is just another name for two guys (Steve

and I) who battle Resistance every single day…just as you do. It’s no secret that book publishing is in the midst of radical change. The barriers to entry have crumbled and, as a result, opportunities have grown exponentially. Steve and I joined forces as co-founders of Black Irish Books to get into the ring ourselves. We intend to publish steak-and-potato kind of books whose aim is to inspire, encourage, and fortify those artists, entrepreneurs, and athletes whose ambition is not to stand on the sidelines, waiting for permission from others, but to take their destiny in their own ﬁsts—to pursue their heart’s calling and make it work. Turning Pro is not just something we ’re publishing. We ’re living it, too.

B O O K O N E T H E A M AT E U R L I F E

T H E H U M A N C ON D I T I ON T he Daily Show reported recently that scientists in Japan had invented a robot that is capable of recognizing its own reﬂection in a mirror. “When the robot learns to hate what it sees,” said Jon Stewart, “it will have achieved full humanity.” S T E V E N P R E S S F I E L D 3

T H R E E M O D E LS O F S E L F - T R A N S F O R M AT I ON When we hate our lives and ourselves, two models present themselves as modes of salvation. The ﬁrst is the therapeutic model. In the therapeutic model, we are told (or we tell ourselves) that we are “sick.” What ails us is a “condition” or a “disease.” A condition or a disease may be remedied by “treatment.” Right now we are “ill.” After treatment, we will be “well.” Then we will be happy and will be able to function productively in society and in the world. That’s one way of looking at our troubles. The second way is the moralistic model. The moralistic model is about good and evil. The reason we are unhappy, we are told (or tell ourselves) is that we have done something “wrong.” We have committed a “crime” or a “sin.” In some versions of the moralistic model, we don’t even have to have done anything wrong. The human being, we are told, was born wrong. The answer to the condition of wrongness is punishment and penance. When we have “served our sentence” and “atoned for our sins,” we will be “pardoned” and “released.” Then we will be happy and will be able to function productively in society and in the world. 4 T U R N I N G P R O

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