Cloud Computing:
A Practical Approach
Anthony T. Velte
Toby J. Velte, Ph.D.
Robert Elsenpeter
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For Ava Holder—A girl so small who should not have to be so strong, but she is.
—ATV
For Dr. Jon Gottesman—A brilliant mind and great mentor who never
loses sight of the big picture.
—TJV
For Bryan Reynolds—a fellow writer and great cousin.
—RCE
About the Authors
Anthony T. Velte, CISSP, CISA, has spent over 20 years in the information systems industry.
He is co-founder of Velte Publishing, Inc. and the co-author of more than a dozen books,
including the award winning Green IT: Reduce Your Information System’s Environmental Impact
While Adding to the Bottom Line and Microsoft Virtualization with Hyper-V. Mr. Velte also works
for an industry-leading security software company. He consults with companies large and
small, helping them optimize and protect their information systems infrastructures. He can
be reached at atv@velte.com.
Toby J. Velte, Ph.D., is an international best-selling author of business technology articles
and books. He is co-founder of Velte Publishing, Inc. and the co-author of more than a dozen
books, including the award winning Green IT: Reduce Your Information System’s Environmental
Impact While Adding to the Bottom Line and Microsoft Virtualization with Hyper-V. Dr. Velte is
currently part of Microsoft’s North Central practice focused on helping thriving companies
with their technology-based initiatives. He works with large organizations to create IT roadmaps
that are business focused and practically implemented. He can be reached at tjv@velte.com.
Robert Elsenpeter is an award-winning author and journalist, freelance writer, and
author of more than a dozen technology books. He’s co-author of the award-winning book
Green IT: Reduce Your Information System’s Environmental Impact While Adding to the Bottom
Line. He has a bachelor’s degree in Information Technology.
About the Technical Editor
Charles Babcock is former technical editor of Computerworld and technology editor at
Interactive Week. He is currently an editor-at-large at Information Week in San Francisco.
He has spent 25 years covering various technologies and trends in the computer industry,
and holds a bachelor’s degree in journalism from Syracuse University.
Contents
Acknowledgments
Introduction
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Part I Getting Started
1 Cloud Computing Basics
Cloud Computing Overview
Applications
Storage
Database Services
Intranets and the Cloud
First Movers in the Cloud
Disambiguation—Just What Is Cloud Computing?
Cloud Components
Infrastructure
Services
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Components
Hypervisor Applications
Amazon
Google
Microsoft
Scenarios
When You Shouldn’t Use Cloud Computing
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Scalability
Simplicity
Knowledgeable Vendors
More Internal Resources
Security
Your Sensitive Information
Applications Not Ready
Developing Your Own Applications
Benefits
Limitations
2 Your Organization and Cloud Computing
When You Can Use Cloud Computing
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C l o u d C o m p u t i n g : A P r a c t i c a l A p p r o a c h
Security Concerns
Privacy Concerns with a Third Party
Are They Doing Enough to Secure It?
Security Benefits
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No Existing Regulation
Government to the Rescue?
Regulatory Issues
3 Cloud Computing with the Titans
Google
EMC
NetApp
Microsoft
Amazon
Offerings
Cisco Partnership
Azure Services Platform
Windows Live
Exchange Online
SharePoint Services
Microsoft Dynamics CRM
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Google App Engine
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Google Web Toolkit
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Technologies
VMware Acquisition
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Force.com
Salesforce.com CRM
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AppExchange
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Services
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Movement to the Cloud
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Security
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Amazon Elastic Compute Cloud (Amazon EC2)
Amazon SimpleDB
Amazon Simple Storage Service (Amazon S3)
Amazon CloudFront
Amazon Simple Queue Service (Amazon SQS)
Elastic Block Store
Yahoo! Research
SAP and IBM
HP, Intel, and Yahoo!
IBM and Amazon
Salesforce.com
IBM
Partnerships
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C o n t e n t s
C o n t e n t s
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4 The Business Case for Going to the Cloud
Cloud Computing Services
How Those Applications Help Your Business
Operational Benefits
Economic Benefits
Tips for Evaluating SaaS
Staffing Benefits
Infrastructure as a Service
Platform as a Service
Software as a Service
Software plus Services
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Their Cloud Use
Using the Cloud
Cloud Computing and Web 2.0
Applications and the Cloud
Getting Started
Be Realistic
Why It’s Good for Business
Best Business Practices
Deleting Your Datacenter
What You Can Delete
What You Should Keep
Steps
AppZero
Salesforce.com
Thomson Reuters
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Part II Cloud Computing Technology
5 Hardware and Infrastructure
Clients
Security
Mobile
Thin
Thick
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Data Leakage
Offloading Work
Logging
Forensics
Development
Auditing
Basic Public Internet
The Accelerated Internet
Network