A Holistic Approach to AB Testing.pdf

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A Holistic Approach to A/B Testing Jesse Hull Executive Director Technology, GSN Games

2009

What Is A/B Testing? Randomly Assign Users We are the same Group A Group B

What Is A/B Testing? Show Different Content A B

What Is A/B Testing? Measure Results A B

“”A/B testing is like sandpaper. You can use it to smooth out details, but you can't actually create anything with it.”

This Is Wrong!

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