2005-2006 年黑龙江大学新闻传播理论考研真题 一、名解 1. 客观性报道 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2. 受众 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 3. 新闻价值 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 4. 传播效果 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 5. 意见领袖 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 二、简答 1.怎样理解信息环境 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2.情感要素在新闻宣传中有怎样的作用？ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 3.你认为大众传播时代的到来的两个标志是什么？ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 4.分析黑龙江日报的功能定位 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 

三、论述 1.阐述现代经济对大众传播的影响？ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2.联系实际阐述新闻职业道德标准 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 四、分析 用新闻传播原理分析加强执政能力建设与改善舆论引导的关系 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2006 年黑龙江大学新闻传播理论考研真题 名解： 一、 1. 软新闻 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2. 现实受众 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 3. 新闻的接近性 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 

4. 噪音 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 5. 休眠效果 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 二、简答题 1.怎样理解信息的组合性 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2.市场经济时代新闻的指导性有哪些变化 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 3.怎样理解大众社会理论的形成与演化 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 4.为什么说新闻选择就是对事实的选择？ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 三、论述 1.阐述信息主权与归家主权的关系 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 2.防止滥用新闻自由的规定有哪些？请具体阐述 _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________ 四、分析 用新闻传播原理分析 05 年中国媒体娱乐经济现象