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1j •J How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

$26.00 (Canada: $30.00) Moststartups fail. Butmany of those failures are preventable. TheLean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under condi tions of extreme uncertainty. This is just as true for one person in a garage as it is in a group of seasoned professionals in a Fortune 500 board room. What they all have in common is a mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters com panies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of coun terintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, alter ing plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, TheLeanStartup offers entrepre neurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing success ful startups in an age when companies need to innovate more than ever.

Acclaim for THE LEAN STARTUP "The Lean Startup isn't justabout how to create a more success ful entrepreneurial business; its about what we can learn from those businesses to improve virtually everything we do. I imag ine Lean Startup principles applied to government programs, to health care, and to solving the worlds great problems. Its ultimately an answer to the question How can we learn more quickly whatworks and discard what doesn't?" —Tim O'Reilly, CEO, O'Reilly Media "Eric Ries unravels the mysteries of entrepreneurship and re veals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learned and replicated. Whetheryou are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown." —Tim Brown, CEO, IDEO "The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution." —Steve Blank, lecturer, Stanford University, UC Berkeley Haas Business School "Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now." —Scott Case, CEO, Startup America Partnership

"The key lesson of this book is that startups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries's 'read and react' approach to this sport, his relentless focus on vali dated learning, the never-ending anxiety of hovering between persevere' and pivot,' all bear witness tohis appreciation for the dynamics ofentrepreneurship." —Geoffrey Moore, author, Crossing the Chasm "Ifyou are an entrepreneur, read this book. Ifyou are thinking about becoming an entrepreneur, read this book. Ifyou are just curious about entrepreneurship, read this book. Starting Lean is today's best practice for innovators. Doyourselfa favor andread this book." —Randy Komisar, founding director ofTiVo and author ofthe bestselling The Monk and theRiddle "How do you apply the fifty-year-old ideas of Lean to the fast- paced, high-uncertainty world of startups? This book provides a brilliant, well-documented, and practical answer. It is sure to become a management classic." —Don Reinertsen, author, The Principles ofProduct Development Flow "What would happen if businesses were built from the ground up tolearn what their customers really wanted? The Lean Startup is the foundation for reimagining almost everything about how work works. Don't lettheword startup in the title confuse you. This is a cookbook for entrepreneurs in organizations of all sizes." —Roy Bahat, president, IGN Entertainment

uThe Lean Startup is a foundational must-read for founders, enabling them to reduce product failures by bringing structure and science to what is usually informal and an art. It provides actionable ways to avoid product-learning mistakes, rigorously evaluate early signals from the market through validated learn ing, and decide whether to persevere or to pivot, all challenges that heighten thechance ofentrepreneurial failure." —Noam Wasserman, professor, Harvard Business School "One of the best and most insightful new books on entrepre neurship and management I've ever read. Should be required reading not only for the entrepreneurs that I work with, but for my friends and colleagues in various industries who have inevitably grappled with many of the challenges that The Lean Startup addresses." —Eugene J. Huang, partner, True NorthVenture Partners "Every entrepreneur responsible for innovation within their organization should read this book. It entertainingly and me ticulously develops a rigorous science forthe innovation process through themethodology of"lean thinking." This methodology provides novel andpowerful tools for companies to improve the speed and efficiency oftheir innovation processes through mini mum viable products, validated learning, innovation account ing, and actionable metrics. These tools will help organizations large and small to sustain innovation by effectively leveraging the time, passion, and skill of theirtalentpools." —Andrea Goldsmith, professor of electricalengineering at Stanford University and cofounder of several startups

"In business, a 'lean' enterprise is sustainable efficiency in ac tion. Eric Ries's revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You'll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must-read for entrepreneurs who are truly ready to start some thing great!" —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur "Business is too important to be left toluck. Eric reveals the rig orous process that trumps luck in theinvention ofnew products and new businesses. We've made this acenterpiece ofhow teams work in my company... it works! This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook that workin anybusiness." —Scott Cook, founder and chairman of the Executive Committee, Intuit

The LEAN STARTUP

The LEAN STARTUP How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries CROWN BUSINESS NEW YORK

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