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Contents
Preface
Part I: The Concept of Culture
1 The Rules of the Social Game
Different Minds but Common Problems
Culture as Mental Programming
Symbols, Heroes, Rituals, and Values
Culture Reproduces Itself
No Group Can Escape Culture
Values and the Moral Circle
Boundaries of the Moral Circle: Religion and Philosophy
Beyond Race and Family
We and They
Ideologies as Group Markers
Layers of Culture
Culture Change: Changing Practices, Stable Values
National Culture Differences
National Identities, Values, and Institutions
What About National Management Cultures?
Cultural Relativism
Culture as a Phoenix
2 Studying Cultural Differences
Measuring Values
Dimensions of National Cultures
Using Correlations
Replications of the IBM Research
Extending the IBM Model: The Chinese Value Survey
Validation of the Country Culture Scores Against Other Measures
Culture Scores and Personality Scores: No Reason for Stereotyping
Other Classifications of National Cultures
A Second Expansion of the Hofstede Dimensional Model: Minkov’s Exploration of the World Values Survey
Cultural Differences According to Region, Ethnicity, Religion, Gender, Generation, and Class
Organizational Cultures
Reading Mental Programs: Suggestions for Researchers
Part II: Dimensions of National Cultures
3 More Equal than Others
Inequality in Society
Measuring the Degree of Inequality in Society: The Power Distance Index
Power Distance Defined
Power Distance in Replication Studies
Power Distance Differences Within Countries: Social Class, Education Level, and Occupation
Measures Associated with Power Distance: The Structure in This and Following Chapters
Power Distance Difference Among Countries: Roots in the Family
Power Distance at School
Power Distance and Health Care
Power Distance in the Workplace
Power Distance and the State
Power Distance and Ideas
Origins of Power Distance Differences
The Future of Power Distance Differences
4 I, We, and They
The Individual and the Collective in Society
Measuring the Degree of Individualism in Society
Individualism and Collectivism in the World Values Survey: Universalism Versus Exclusionism
Individualism and Collectivism in Other Cross-National Studies
Are Individualism and Collectivism One or Two Dimensions?
Collectivism Versus Power Distance
Individualism and Collectivism According to Occupation
Individualism and Collectivism in the Family
Language, Personality, and Behavior in Individualist and Collectivist Cultures
Individualism and Collectivism at School
Individualism and Collectivism in the Workplace
Individualism, Collectivism, and the Internet
Individualism, Collectivism, and the State
Individualism, Collectivism, and Ideas
Origins of Individualism-Collectivism Differences
The Future of Individualism and Collectivism
5 He, She, and (S)he
Assertiveness Versus Modesty
Genders and Gender Roles
Masculinity-Femininity as a Dimension of Societal Culture
Masculinity and Femininity in Other Cross-National Studies
Masculinity Versus Individualism
Are Masculinity and Femininity One or Two Dimensions?
Country Masculinity Scores by Gender and Gender Scores by Age
Masculinity and Femininity According to Occupation
Masculinity and Femininity in the Family
Masculinity and Femininity in Gender Roles and Sex
Masculinity and Femininity in Education
Masculinity and Femininity in Shopping
Masculinity and Femininity in the Workplace
Masculinity, Femininity, and the State
Masculinity, Femininity, and Religion
Origins of Masculinity-Femininity Differences
The Future of Differences in Masculinity and Femininity
6 What Is Different Is Dangerous
The Avoidance of Uncertainty
Measuring the (In)tolerance of Ambiguity in Society: The Uncertainty-Avoidance Index
Uncertainty Avoidance and Anxiety
Uncertainty Avoidance Is Not the Same as Risk Avoidance
Uncertainty Avoidance in Replication Studies: Project GLOBE
Uncertainty Avoidance According to Occupation, Gender, and Age
Uncertainty Avoidance in the Family
Uncertainty Avoidance, Health, and (Un)happiness
Uncertainty Avoidance at School
Uncertainty Avoidance in Shopping
Uncertainty Avoidance in the Workplace
Uncertainty Avoidance, Masculinity, and Motivation
Uncertainty Avoidance, the Citizen, and the State
Uncertainty Avoidance and Corruption
Uncertainty Avoidance, Xenophobia, and Nationalism
Uncertainty Avoidance, Religion, and Ideas
Origins of Uncertainty-Avoidance Differences
The Future of Uncertainty-Avoidance Differences
7 Yesterday, Now, or Later?
National Values and the Teachings of Confucius
Implications of LTO-CVS Differences for Family Life
Implications of LTO-CVS Differences for Business
Implications of LTO-CVS Differences for Ways of Thinking
Long-Term Orientation Scores Based on World Values Survey Data
Long-Term Orientation and the GLOBE Dimensions
Long- and Short-Term Orientation, Family Relations, and School Results
Long- and Short-Term Orientation and Economic Growth
Economic Growth and Politics
Fundamentalisms as Short-Term Orientation
Short-Term Orientation in Africa
The Future of Long- and Short-Term Orientation
8 Light or Dark?
The Nature of Subjective Well-Being
Subjective Well-Being and the World Values Survey
Indulgence Versus Restraint as a Societal Dimension
Indulgence Versus Restraint and Subjective Well-Being in Other Cross-National Studies
Indulgence Versus Restraint, Subjective Health, Optimism, and Birthrates
Indulgence Versus Restraint, Importance of Friends, and Consumer Attitudes
Indulgence Versus Restraint and Sexual Relationships
Indulgence Versus Restraint in the Workplace
Indulgence Versus Restraint and the State
Origins of Societal Differences in Indulgence Versus Restraint
Part III: Cultures in Organizations
9 Pyramids, Machines, Markets, and Families: Organizing Across Nations
Implicit Models of Organizations
Management Professors Are Human
Culture and Organizational Structure: Elaborating on Mintzberg
Planning, Control, and Accounting
Corporate Governance and Business Goals
Motivation Theories and Practices
Leadership, Decision Making, and Empowerment
Performance Appraisal and Management by Objectives
Management Training and Organization Development
Conclusion: Nationality Defines Organizational Rationality
10 The Elephant and the Stork: Organizational Cultures
The Organizational Culture Craze
Differences Between Organizational and National Cultures: The IRIC Project
Qualitative and Quantitative Approaches in the IRIC Project
Results of the In-Depth Interviews: The SAS Case
Results of the Survey: Six Dimensions of Organizational Cultures
The Scope for Competitive Advantages in Cultural Matters
Organizational Culture and Other Organizational Characteristics
Organizational Subcultures
Individual Perceptions of Organizational Cultures
Gardens, Bouquets, and Flowers of Social Science
Occupational Cultures
Conclusions from the IRIC Research Project: Dimensions Versus Gestalts
Managing (with) Organizational Culture
Part IV: Implications
11 Intercultural Encounters
Intended Versus Unintended Intercultural Conflict
Culture Shock and Acculturation
Ethnocentrism and Xenophilia
Group Encounters: Auto- and Heterostereotypes
Language and Humor
The Influence of Communication Technologies
Intercultural Encounters in Tourism
Intercultural Encounters in Schools
Minorities, Migrants, and Refugees
Intercultural Negotiations
Multinational Business Organizations
Coordinating Multinationals: Structure Should Follow Culture
Expanding Multinationals: International Mergers and Other Ventures
International Marketing, Advertising, and Consumer Behavior
International Politics and International Organizations
Economic Development, Nondevelopment, and Development Cooperation
Learning Intercultural Communication
Educating for Intercultural Understanding: Suggestions for Parents
Spreading Multicultural Understanding: The Role of the Media
Global Challenges Call for Intercultural Cooperation
12 The Evolution of Cultures
A Time-Machine Journey Through History
Five Million to One Million Years Ago: Lonely Planet
One Million to Forty Thousand Years Ago: Ice and Fire
Forty Thousand to Ten Thousand Years Ago: Creative Spark, Extermination
Twelve Thousand to Seven Thousand Five Hundred Years Ago: Villages and Agriculture
Seven Thousand Five Hundred Years Ago Until Now: Large-Scale Civilizations
Sources of Cultural Diversity and Change
The End of History? No!
The Essence of Evolution
Evolution: More than Genes
Evolution Beyond Selflshness: Groups over Individuals
Individuals and Institutions in the Stream of Life
Evolution at Work Today
The Future of Culture
Notes
Glossary
Bibliography
Name Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Subject Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
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Cultures and Organizations SOFTWARE OFTHE MIND Intercultural Cooperation and Its Importance for Survival Geert Hofstede Gert Jan Hofstede Michael Minkov |Mc IGrauu JHill New York Chicago San Francisco Lisbon London Madrid Mexico City New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Milan New Delhi San Juan Seoul Singapore Sydney Toronto
Copyright © 2010 by Geert Hofstede BV. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-177015-6 MHID: 0-07-177015-1 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-166418-9, MHID: 0-07-166418-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefi t of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGrawHill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms. THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANT- ABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/ or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.
Contents Preface PA R T I The Concept of Culture 1 The Rules of the Social Game Different Minds but Common Problems Culture as Mental Programming Symbols, Heroes, Rituals, and Values Culture Reproduces Itself No Group Can Escape Culture Values and the Moral Circle Boundaries of the Moral Circle: Religion and Philosophy Beyond Race and Family We and They Ideologies as Group Markers Layers of Culture Culture Change: Changing Practices, Stable Values National Culture Differences National Identities, Values, and Institutions iii xi 3 4 4 7 10 11 12 13 14 16 17 17 18 20 22
iv Contents What About National Management Cultures? Cultural Relativism Culture as a Phoenix 2 Studying Cultural Differences Measuring Values Dimensions of National Cultures Using Correlations Replications of the IBM Research Extending the IBM Model: The Chinese Value Survey Validation of the Country Culture Scores Against Other Measures Culture Scores and Personality Scores: No Reason for Stereotyping Other Classifi cations of National Cultures A Second Expansion of the Hofstede Dimensional Model: Minkov’s Exploration of the World Values Survey Cultural Differences According to Region, Ethnicity, Religion, Gender, Generation, and Class Organizational Cultures Reading Mental Programs: Suggestions for Researchers PA R T II Dimensions of National Cultures 3 More Equal than Others Inequality in Society Measuring the Degree of Inequality in Society: The Power Distance Index Power Distance Defi ned Power Distance in Replication Studies Power Distance Differences Within Countries: Social Class, Education Level, and Occupation Measures Associated with Power Distance: The Structure in This and Following Chapters Power Distance Difference Among Countries: Roots in the Family Power Distance at School 24 25 26 27 28 29 32 34 37 38 39 40 44 45 47 47 53 54 55 60 62 64 66 67 69
Contents Power Distance and Health Care Power Distance in the Workplace Power Distance and the State Power Distance and Ideas Origins of Power Distance Differences The Future of Power Distance Differences 4 I, We, and They The Individual and the Collective in Society Measuring the Degree of Individualism in Society Individualism and Collectivism in the World Values Survey: Universalism Versus Exclusionism Individualism and Collectivism in Other Cross-National Studies Are Individualism and Collectivism One or Two Dimensions? Collectivism Versus Power Distance Individualism and Collectivism According to Occupation Individualism and Collectivism in the Family Language, Personality, and Behavior in Individualist and Collectivist Cultures Individualism and Collectivism at School Individualism and Collectivism in the Workplace Individualism, Collectivism, and the Internet Individualism, Collectivism, and the State Individualism, Collectivism, and Ideas Origins of Individualism-Collectivism Differences The Future of Individualism and Collectivism 5 He, She, and (S)he Assertiveness Versus Modesty Genders and Gender Roles Masculinity-Femininity as a Dimension of Societal Culture Masculinity and Femininity in Other Cross-National Studies Masculinity Versus Individualism Are Masculinity and Femininity One or Two Dimensions? Country Masculinity Scores by Gender and Gender Scores by Age Masculinity and Femininity According to Occupation Masculinity and Femininity in the Family Masculinity and Femininity in Gender Roles and Sex v 71 73 75 79 82 86 89 90 92 94 99 102 102 105 106 112 117 119 123 125 127 131 133 135 136 137 138 144 146 146 148 150 151 154
vi Contents Masculinity and Femininity in Education Masculinity and Femininity in Shopping Masculinity and Femininity in the Workplace Masculinity, Femininity, and the State Masculinity, Femininity, and Religion Origins of Masculinity-Femininity Differences The Future of Differences in Masculinity and Femininity 6 What Is Different Is Dangerous The Avoidance of Uncertainty Measuring the (In)tolerance of Ambiguity in Society: The Uncertainty-Avoidance Index Uncertainty Avoidance and Anxiety Uncertainty Avoidance Is Not the Same as Risk Avoidance Uncertainty Avoidance in Replication Studies: Project GLOBE Uncertainty Avoidance According to Occupation, Gender, and Age Uncertainty Avoidance in the Family Uncertainty Avoidance, Health, and (Un)happiness Uncertainty Avoidance at School Uncertainty Avoidance in Shopping Uncertainty Avoidance in the Workplace Uncertainty Avoidance, Masculinity, and Motivation Uncertainty Avoidance, the Citizen, and the State Uncertainty Avoidance and Corruption Uncertainty Avoidance, Xenophobia, and Nationalism Uncertainty Avoidance, Religion, and Ideas Origins of Uncertainty-Avoidance Differences The Future of Uncertainty-Avoidance Differences 7 Yesterday, Now, or Later? National Values and the Teachings of Confucius Implications of LTO-CVS Differences for Family Life Implications of LTO-CVS Differences for Business Implications of LTO-CVS Differences for Ways of Thinking Long-Term Orientation Scores Based on World Values Survey Data Long-Term Orientation and the GLOBE Dimensions 158 163 164 170 175 180 184 187 188 190 195 197 198 199 200 202 205 206 208 213 216 221 224 226 232 233 235 236 240 242 246 252 259
Contents vii Long- and Short-Term Orientation, Family Relations, and School Results Long- and Short-Term Orientation and Economic Growth Economic Growth and Politics Fundamentalisms as Short-Term Orientation Short-Term Orientation in Africa The Future of Long- and Short-Term Orientation 8 Light or Dark? The Nature of Subjective Well-Being Subjective Well-Being and the World Values Survey Indulgence Versus Restraint as a Societal Dimension Indulgence Versus Restraint and Subjective Well-Being in Other Cross-National Studies Indulgence Versus Restraint, Subjective Health, Optimism, and Birthrates Indulgence Versus Restraint, Importance of Friends, and Consumer Attitudes Indulgence Versus Restraint and Sexual Relationships Indulgence Versus Restraint in the Workplace Indulgence Versus Restraint and the State Origins of Societal Differences in Indulgence Versus Restraint 260 262 267 269 271 274 277 278 279 280 288 289 290 293 294 295 296 PA R T III Cultures in Organizations 9 Pyramids, Machines, Markets, and Families: Organizing Across Nations 301 302 Implicit Models of Organizations 307 Management Professors Are Human Culture and Organizational Structure: Elaborating on Mintzberg 312 315 Planning, Control, and Accounting 320 Corporate Governance and Business Goals Motivation Theories and Practices 327 331 Leadership, Decision Making, and Empowerment 334 Performance Appraisal and Management by Objectives 336 Management Training and Organization Development Conclusion: Nationality Defi nes Organizational Rationality 337
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