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创业计划书范本设计人：_______________________ 日期： ________________________

目录一、企业概况……………………………………………… 二、商业构想和市场分析………………………………… 三、主营产品……………………………………………… 四、定价计划……………………………………………… 五、选址计划……………………………………………… 六、促销计划……………………………………………… 七、法律形式……………………………………………… 八、启动资金……………………………………………… 九、启动资金来源………………………………………… 十、组织结构与员工……………………………………… 十一、企业运营与成本预测……………………………… 十二、现金流计划………………………………………… 十三、盈利情况预测……………………………………… 十四、资产负债表…………………………………………

一、企业概况企业名称：_____________________________________________________________________ ______________________________________________________________________________ 法律模式：______________________________________________________________________ 联系地址：_____________________________________________________________________ _______________________________________________________________________________ _____________________________________________________________________________ 电话：____________________________ E_mail：_________________________ 经营范围：［］制造业［］服务业［］批发商［］零售商商业计划简述产品或服务 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________________________________________ 顾客 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _________

所有者（姓名、地址、资质、企业中的作用、相关经历） _______________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _______ 吸收就业人数_________________________ 启动资本投资 _________________________ 运营资本 _________________________ 总计 _________________________ 资本来源个人储蓄 _________________________ 合伙人出资 _________________________ 民间借贷 _________________________ 银行贷款 _________________________

二、商业构想和市场分析商业构想描述（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。） _______________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ ________ 市场分析（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等） _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ____________________________________________________

三、主营产品产品或服务的详细描述产品/服务（1）（2）名称规格（例如大小，颜色，质量等）包装售后服务产品/服务（3）（4）名称规格（例如大小，颜色，质量等）包装售后服务

四、定价计划产品/服务（1）（2）顾客愿意出的价格高；中；低高；中；低竞争对手的价格高；中；低高；中；低我方价格我方价格制定的原因折扣空间有（ %）无有（ %）无产品/服务（1）（2）顾客愿意出的价格高；中；低高；中；低竞争对手的价格高；中；低高；中；低我方价格我方价格制定的原因折扣空间有（ %）无有（ %）无

五、选址计划企业的位置描述企业选址计划 _______________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ __________________________________________________________________________ 选址原因 _______________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ __________________________________________________________________________ 通过将货物或服务销售给以下渠道来接近顾客：［］个人［］零售商［］批发商［］其他人选择这种分销方式的原因 _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _________

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