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用户体验草图设计：正确地设计，设计得正确(全彩).pdf

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    Front Cover
    Sketching User Experiences: getting the design right and the right design
    Copyright Page
    Contents
    Preface
    Acknowledgements
    Author's Note
    Part I: Design as Dreamcatcher
    Chapter 1. Design for the Wild
    Chapter 2. Case Study: Apple, Design, and Business
    Chapter 3. The Bossy Rule
    Chapter 4. A Snapshot of Today
    Chapter 5. The Role of Design
    Chapter 6. A Sketch of the Process
    Chapter 7. The Cycle of Innovation
    Chapter 8. The Question of "Design"
    Chapter 9. The Anatomy of Sketching
    Chapter 10. Clarity is Not Always the Path to Enlightenment
    Chapter 11. The Larger Family of Renderings
    Chapter 12. Experience Design vs Interface Design
    Chapter 13. Sketching Interaction
    Chapter 14. Sketches Are Not Prototypes
    Chapter 15. Where Is the User in All of This?
    Chapter 16. You Make That Sound Like a Negative Thing
    Chapter 17. If Someone Made a Sketch in the Forest and Nobody Saw it
    Chapter 18. The Object of Sharing
    Chapter 19. Annotation: Sketching on Sketches
    Chapter 20. Design Thinking and Ecology
    Chapter 21. The Second Worst Thing That Can Happen
    Chapter 22. A River Runs through It
    Part II: Stories of Methods and Madness
    Chapter 23. From Thinking on to Acting On
    Chapter 24. The Wonderful Wizard of Oz
    Chapter 25. Chameleon: From Wizardry to Smoke-and-Mirrors
    Chapter 26. Le Bricolage: Cobbling Things Together
    Chapter 27. It Was a Dark and Stormy Night
    Chapter 28. Visual Story Telling
    Chapter 29. Simple Animation
    Chapter 30. Shoot the Mime
    Chapter 31. Sketch-a-Move
    Chapter 32. Extending Interaction: Real and Illusion
    Chapter 33. The Bifocal Display
    Chapter 34. Video Envisionment
    Chapter 35. Interacting with Paper
    Chapter 36. Are You Talking to Me?
    Chapter 37. Recapitulation and Coda
    Chapter 38. Some Final Thoughts
    References and Biblography
    Index
    Sketching User Experiences
    This Page Intentionally Left Blank
    Sketching User Experiences getting the design right and the right design Bill Buxton AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Morgan Kaufmann is an imprint of Elsevier
    Publisher: Diane Cerra Publishing Services Manager: George Morrison Senior Project Manager: Brandy Lilly Editorial Assistant: Asma Palmeiro Copyeditor: Adrienne Rebello Interior printer: Transcontinental Interglobe Cover printer: Transcontinental Interglobe Book Design: Henry Hong-Yiu Cheung Information Graphics: Henry Hong-Yiu Cheung Typography Consultant: Archetype Illustrations: Adam Wood Morgan Kaufmann Publishers is an imprint of Elsevier. 500 Sansome Street, Suite 400, San Francisco, CA 94111 This book is printed on acid-free paper. © 2007 by Elsevier Inc. All rights reserved. Designations used by companies to distinguish their products are often claimed as trademarks or registered trademarks. In all in- stances in which Morgan Kaufmann Publishers is aware of a claim, the product names appear in initial capital or all capital letters. Readers, however, should contact the appropriate companies for more complete information regarding trademarks and registration. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, scanning, or otherwise—without prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, E-mail: permissions@elsevier.com. You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Support & Contact” then “Copyright and Permission” and then “Obtaining Permissions.” Library of Congress Cataloging-in-Publication Data Buxton, William. Sketching user experience : getting the design right and the right design / Bill Buxton. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-12-374037-3 (pbk. : alk. paper) ISBN-10: 0-12-374037-1 (pbk. : alk. paper) 1. Design, Industrial. I. Title. TS171.B89 2007 658.5’752--dc22 2006036416 ISBN 13: 978-0-12-374037-3 ISBN10: 0-12-374037-1 For information on all Morgan Kaufmann publications, visit our Web site at www.mkp.com or www.books.elsevier.com Printed in Canada 07 08 09 10 11 5 4 3 2 1
    To the love of my life, Lizzie Russ.
    Contents 9 19 21 25 27 41 63 69 73 77 85 95 105 115 121 127 135 139 143 145 153 167 175 201 207 221 Preface Acknowledgements Author’s Note PART I: Design as Dreamcatcher Design for the Wild Case Study: Apple, Design, and Business The Bossy Rule A Snapshot of Today The Role of Design A Sketch of the Process The Cycle of Innovation The Question of “Design” The Anatomy of Sketching Clarity is Not Always the Path to Enlightenment The Larger Family of Renderings Experience Design vs Interface Design Sketching Interaction Sketches Are Not Prototypes Where Is the User in All of This? You Make That Sound Like a Negative Thing If Someone Made a Sketch in the Forest and Nobody Saw it… The Object of Sharing Annotation: Sketching on Sketches Design Thinking and Ecology The Second Worst Thing That Can Happen A River Runs through It 6
    227 229 239 245 253 261 277 299 309 315 331 337 349 371 393 401 407 421 436 PART II: Stories of Methods and Madness From Thinking on to Acting On The Wonderful Wizard of Oz Chameleon: From Wizardry to Smoke-and-Mirrors Le Bricolage: Cobbling Things Together It Was a Dark and Stormy Night… Visual Story Telling Simple Animation Shoot the Mime Sketch-a-Move Extending Interaction: Real and Illusion The Bifocal Display Video Envisionment Interacting with Paper Are You Talking to Me? Recapitulation and Coda Some Final Thoughts References and Biblography Index 77
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