Start Small, Stay Small.pdf

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Start Small, Stay Small: A Developer's Guide to Launching a Startup Rob Walling

Start Small, Stay Small A Developer's Guide to Launching a Startup Written by Rob Walling Edited by Mike Taber Copyright © 2010 Rob Walling www. start u pbook. n et ISBN 978-0-615-37396-6 First Edition All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from Rob Walling, except by a reviewer who may quote a brief passage in a review. Trademarked names appear in this book. Rather than use a trademark symbol with every occurrence of a name, we use the names solely in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement.

For my Mom and Dad, who years ago taught me the value of hard work.

Contents 01 I The Chasm Between Developer and Entrepreneur 39 | Why Niches are the Name of the Game 91 | Your Product 113 Building a Killer Sales Website 145 Startup Marketing 165 Virtual Assistants and Outsourcing 181 Grow it or Start Over 201 Postlude

Preface Who is this Book For? This book is aimed at developers who want to launch their startup with no outside funding. It's for companies started by real developers solving real pain points using desktop, web and mobile applications. This book intentionally avoids topics restricted to venture- backed startups such as: honing your investor pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. In this book I assume: • You don't have $6M of investor funds sitting in your bank account • You're unable to relocate to the handful of startup hubs in the world • You're unwilling to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like eBay, Google, Twitter, and Facebook. It just so happens that most people are not in a position to pursue this option.

What Does This Book Cover? The focus of this book is building and launching a successful software, web or mobile startup with no external funding. This process includes: Finding and testing a niche market • Developing the proper mindset for a self-funded startup • Understanding the Market-First Approach • • Choosing the optimal platform, price and revenue model • Building a killer sales website • Understanding the primary purpose of your sales website • Building the right kind of interest, and thus driving the right kind of traffic, to your website Learning how to outsource • • Working with virtual assistants • Determining what to do after launch: do you grow the business or start over? If you're reading this book I assume you are an experienced software developer, so we won't be covering the development process. If you need assistance building software there are books written with that purpose in mind. As I began the writing process, I received input from developers who told me they were tired of "filler" material - weak case studies, superficial interviews, chapters describing 10 options for how to accomplish a task but no guidance on which path to take or how to decide between them. So I've focused on providing a practical, step-by-step approach to getting your startup off the ground and focused on making every word count. No filler allowed. If you aren't frantically underlining, highlighting or taking notes as you read each chapter, I have not achieved my goal for this book.

To ask a question, make a comment or purchase the print, ebook or audio version of this book, visit www.StartupBook.net About the Author One question that should be on your mind as you start reading any book is: why should I listen to this author? Here is my track record so far. My day job is managing 10 profitable software products and websites that I've built or acquired over the past ten years. I blog about startups, online marketing, and software and web entrepreneurship at www. SoftwareByRob.com. And with my colleague Mike Taber, I run an online startup community with several hundred members called the Micropreneur Academy. About the Micropreneur Academy The Micropreneur Academy is a paid online learning environment and community website for startup founders. Although this book contains a small amount of material from the Micropreneur Academy, it only covers topics that are conducive to the printed page. The purpose of the Micropreneur Academy is to present topics that require interactive elements (screencasts, audio, and worksheets), topics that change frequently, cutting-edge approaches and our complete Rolodex of vendors and contractors. In addition it provides a community of like-minded startup founders accessible via private forums. If you are interested in launching or growing your startup faster, as an owner of this book you are entitled to the first month of the Academy at no charge. To receive yourfree month visit www. Micropreneur. com/hook/ And with that...let's get started.

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