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Contents
Preface
Introduction
Set	the	Stage
Challenge
Start	with	a	big	problem
Team
Get	a	Decider,	a	Facilitator,	and	a	diverse	team
Time	and	Space
Schedule	five	days	and	find	the	right	room
Monday
Start	at	the	End
Agree	to	a	long-term	goal
Map
Diagram	the	problem
Ask	the	Experts
Interview	your	teammates	and	other	experts
Target
Choose	a	focus	for	your	sprint
Tuesday
Remix	and	Improve
Look	for	old	ideas	and	inspiration
Sketch
Put	detailed	solutions	on	paper
Wednesday
Decide
Choose	the	best	solutions	without	groupthink
Rumble
Keep	competing	ideas	alive
Storyboard
Make	a	plan	for	the	prototype
Thursday
Fake	it
Build	a	façade	instead	of	a	product
Prototype
Find	the	right	tools,	then	divide	and	conquer
Friday
Small	Data
Get	big	insights	from	just	five	customers
Interview
Ask	the	right	questions
Learn
Find	patterns	and	plan	the	next	step
Liftoff
One	last	nudge	to	help	you	start
Checklists
Frequently	Asked	Questions
Thank-You	Notes
Image	Credits
About	Jake	Knapp,	John	Zeratsky	and	Braden	Kowitz
Index