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2014年4月全国高等教育自学考试电子商务英语真题.doc
2014 年 4 月全国高等教育自学考试电子商务英语真题
课程代码：00888
请考生按规定用笔将所有试题的答案涂、写在答题纸上。
选择题部分
注意事项：
1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或
钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后，用 2B 铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用
橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。
一、根据句子的意思选择一个正确的答案。(本大题共 10 小题，每小题 1 分，共 10 分)
1. All the hotels are filled to ______.
A. capacity
B. strength
C. possibility
D. length
2. From 1987 through 2012, about 700,000 new homes were sold in a/an______ year.
A. regular
B. normal
C. average
D. usual
3. He was ______ Number Three in the inner circle of the Government.
A. classified
B. graded
C. ranked
D. leveled
4. They were about to fight when their father ______.
A. invaded
B. participated
C. joined
D. intervened
5. Time is limited. Please introduce to us the progress of your work ______.
A. slowly
B. clearly
C. concisely
D. completely
6. Although they were all worried about his safety，he insisted ______going there
together with us.
A. to B. on
C. at D. for
7. I’ll ask Mr. Smith to ring you up ______he comes back to the office.
A. when B. where
C. because D. although
8. They regard ______as their duty to provide the best service for their
customers.
A. this B. what
C. it D. that
9. Not until the day before yesterday ______to give a speech at the meeting.
A. he agreed B. does he agree
C. he agrees D. did he agree
10. ______up at the clock on the wall，the secretary found it was already
midnight.
A. Looking B. Look
C. To look D. Looked
二、阅读下面的短文，从 A,B,C,D,四个选项中选出一个最佳答案。(本大题共 10 小题，
每小题 2 分，共 20 分)
Passage 1
Check-in Requirements
Passengers and their baggage must be checked in at least 45 minutes before
departure for domestic flights and 60 minutes for international flights.
Government-issued photo identification is required for all passengers. Passengers
traveling across any international boundary (边界) are responsible for obtaining
all necessary travel documents. Passengers may be denied boarding if travel
documents are not in order. When check-in requirements are not met，a passenger may
be separated from his/her bag. Frontier Airlines will gladly hold the bag in the
destination baggage service office for pick-up at the passenger’s convenience.
Passengers must be at the gate 20 minutes before departure for boarding.
Free Baggage Allowance for Each Ticketed Passenger
Frontier Airlines，Inc. will accept，per ticketed passenger，two free checked
bags not to exceed 62 inches and 50 pounds per piece—one carry—on bag and one
personal item(purse，laptop，etc.).
NOTE：A ticketed passenger may check one carry-on bag if it is within established
limitations. All carry-on items must be put under a shared overhead compartment (行
李舱).
Excessive (超重) Baggage Charges
An excess charge will be made for each piece of baggage over the free allowance
and for each piece of oversized or over-weight baggage.
11. An international flight passenger should check in at least______.
A. 20 minutes before departure B. 30 minutes before departure
C. 45 minutes before departure D. 60 minutes before departure
12. What is required of all domestic and international passengers for check-in?
A. An invitation letter. B. A company’s job offer.
C. An official photo identification. D. An official immigration permit.
13. How much baggage is a ticketed passenger allowed free of charge?
A. One piece. B. Two pieces.
C. Three pieces. D. Four pieces.
14. What will passengers have to do if their baggage is over the free allowance?
To pay extra money. B. To carry it themselves.
C. To ask for special permit. D. To drop the excessive item.
15. This passage is probably taken from ______.
A. an advertisement of an airline B. a notice for airline passengers
C. a schedule of an international flight D. an introduction to an airline company
Passage 2
Melbourne，with a population of over 3.5 million，is the second largest city
in Australia. It is clean，safe，dynamic and exciting，and well known internationally
for its universities and other educational institutions.
The city has well-planned tree-lined beautiful parks and gardens. It has a good
transport system of roads，buses，trains，and trams (电车). The La Trobe University
(拉特罗布大学) campus is connected to the Central Business District by trams，express
buses，and bus and train connections.
Melbourne is a culturally rich city，and is home to large communities of people
from all parts of Europe，the Americas，Africa，and Asia. The city is famous for
its restaurants，theatres，music，opera，ballet，art，culture，and shops，and a lively
and dynamic nightlife. Melbourne people are enthusiastic about sports，and the city
hosts many famous international sports events. Near Melbourne there are beautiful
coastlines with excellent beaches，national parks，forests，wineries (葡萄酒厂) ，
winter snowfields and summer resorts.
The climate is temperate and comfortable，with warm summers and cool winters.
In summer，maximum daytime temperatures range from 26℃to 36℃，and in winter from
12℃ to 18℃. The weather in Melbourne can be variable from day to day. In 2002,
Melbourne was rated the world’s best city to live in by the Economist Intelligence
Unit.
16. Melbourne is well-known in the world for its ______.
A. large population B. educational institutions
C. transport system D. beautiful parks and gardens
17. According to the passage，Melbourne is a city where ______.
A. rich people choose to live B. the best wine is produced
C. various cultures exist D. Asian food is popular
18. Melbourne people are very interested in ______.
A. sports B. sunbathing
C. sightseeing D. traveling
19. The word temperate in the sentence “The climate is temperate…”，most
probably means ______.
A. hot B. mild
C. dry D. cold
20. The best title for the passage might be ______.
A. An Ideal Place for Shopping B. A City with the Best Climate
C. The World’s Best City to Live in D. The World’s Most Beautiful City
三、完形填空(本大题共 15 分)
第一部分: 从所提供的选择项中选择一个最佳选项。(每小题 1 分，共 10 分)
No brainer—you should know what’s going on in the market 21 you enter. The
best way to do this is to 22 with trends and news over time. This isn’t the time
to research like a maniac and 23 a business decision based on a week of data
collection.
To 24 this into perspective, let’s look at current news that can 25 international
expansion efforts. The EU and UK government have invested 26 in policies to boost
their digital economy as a route to future prosperity and 27 business opportunities.
Obviously this is 28 for them, but it also (perhaps less intentionally) provided
international business with a bit of a 29 start. The infographic created by Interxion
shows that the 30 of Europeans buying goods or services online far exceeds the
percentage selling them .
21.A. after B. before C. while D. since
22.A. put up B. take up C. make up D. keep up
23.A. makes B. make C. takes D. take
24.A. take B. get C. put D. carry
25.A. affect B. effect C. infect D. defect
26.A. considerably B. considerately C. considering D. considered
27.A. to prove B. prove C. to improve D. improve
28.A. hard B. great C. harm D. easy
29.A. heart B. sight C. head D. hand
30.A. proportion B. percentage C. rate D. ratio
非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。
三、完形填空(本大题共 15 小题，每小题 1 分，共 15 分)
第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 (每小题 1 分，共 5
分)
Business plan will vary 31 company to company reflecting their different
needs. 32 example, an established business looking at adding an 33 component will
be able to focus on integration 34 the physical store and the online store. A pure
player—a business operating solely 35 the Internet—will use its business plans
to demonstrate its market analysis and seek funding.
四、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已
经给出,每条短线上写一个字母。(本大题共 10 小题，每小题 1 分，共 10 分)
36. 物流，后勤 n. l_ _ _ _ _ _ _ _
37. 特征，特质，属性 n. a_ _ _ _ _ _ _ _
38. 系统的，体系的 adj. s_ _ _ _ _ _ _ _ _
39. 方式，样式，风格 n. m_ _ _
40. 不可避免的，必然发生的 adj. i_ _ _ _ _ _ _ _ _
41. 举办地点，场所，场地 n. v_ _ _ _
42. 发票，发货单 n. i_ _ _ _ _ _
43. 后果，结果 n. c_ _ _ _ _ _ _ _ _ _
44. 转移，转变，转换 n. / v. s_ _ _ _
45. 进入，渗透，洞察，领悟 n. p_ _ _ _ _ _ _ _ _ _
五、给出下列单词或术语的汉语意义。(本大题共 20 小题，每小题 1 分，共 20 分)
46. digital signature
47. business plan
48. one to one marketing
49. staff recruitment
50. designer clothes
51. the Continent market
52. funding requests
53. customer self-service
54. expected revenue
55. page pushing
56. be concerned with
57. opt-out of
58. in the long run
59. log in
60. give way to
61. by means of
62. engage in
63. stir up
64. in bulk
65. as follows
六、根据句子的意思将括号中的词变成适当的形式。(本大题共 5 小题，每小题 1
分，共 5 分)
66. After he finished the book, he found time to lecture at ______ (vary)
colleges.
67. I ______ (snag) two tickets for tonight’s show this morning.
68. This task requires your full ______ (concentrate).
69. Our victory is ______ (assure); nothing can stop us.
70. These programs can be ______ (integrate) with your existing software.
七、英译汉：阅读下面的短文，然后把画线的句子翻译成汉语。(本大题共 5 小题，
每小题 2 分，共 10 分)
Firms are interested in E-commerce because, quite simply, it can help to
increase profits. (71)All the advantages of Ecommerce for business entities can be
summed in one statement: E-commerce can increase sales and decrease costs.
For Companies: (a) It increases profits. (b) It increases sales. (c)
(72)Advertising can reach potential customers in every country in the world. (d)
(73)A virtual community is formed, not in the physical world, but on the Internet.
(e) It decreases costs.
For Buyers: (a) Increases purchasing opportunities. (b) Provides
competitive bid information. (c) Increases speed and accuracy of information. (d)
Reduces costs. (e) A wider range of choices are available. (f) (74)Some products
such as software, audio clips(音频剪辑), or images, can be delivered via the Internet.
(g) Society derives benefits. (h) Electronic payment of tax refunds, public
retirement, and welfare support costs less to issue. (i) Electronic payment is more
secure and faster. (j) E-payments are easier to control than checks, which can help
protect against fraud and theft losses. (k ) You can work from home. (l) It reduces
commuter-costs and traffic jams. (m) (75)It’s environmentally sound reduces
pollution. (n) Distance education has emerged.
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