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用户体验的要素（Elements of User Experience）.pdf

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    Table of Contents
    CHAPTER 1 User Experience and Why It Matters
    Everyday Miseries
    Introducing User Experience
    From Product Design to User Experience Design
    Designing (for) Experience: Use Matters
    User Experience and the Web
    Good User Experience Is Good Business
    Minding Your Users
    CHAPTER 2 Meet the Elements
    The Five Planes
    The Surface Plane
    The Skeleton Plane
    The Structure Plane
    The Scope Plane
    The Strategy Plane
    Building from Bottom to Top
    A Basic Duality
    The Elements of User Experience
    The Strategy Plane
    The Scope Plane
    The Structure Plane
    The Skeleton Plane
    The Surface Plane
    Using the Elements
    CHAPTER 3 The Strategy Plane: Product Objectives and User Needs
    Defining the Strategy
    Product Objectives
    Business Goals
    Brand Identity
    Success Metrics
    User Needs
    User Segmentation
    Usability and User Research
    Creating Personas
    Team Roles and Process
    CHAPTER 4 The Scope Plane: Functional Specifications and Content Requirements
    Defining the Scope
    Reason #1: So You Know What You’re Building
    Reason #2: So You Know What You’re Not Building
    Functionality and Content
    Defining Requirements
    Functional Specifications
    Writing It Down
    Content Requirements
    Prioritizing Requirements
    CHAPTER 5 The Structure Plane: Interaction Design and Information Architecture
    Defining the Structure
    Interaction Design
    Conceptual Models
    Error Handling
    Information Architecture
    Structuring Content
    Architectural Approaches
    Organizing Principles
    Language and Metadata
    Team Roles and Process
    CHAPTER 6 The Skeleton Plane: Interface Design, Navigation Design, and Information Design
    Defining the Skeleton
    Convention and Metaphor
    Interface Design
    Navigation Design
    Information Design
    Wayfinding
    Wireframes
    CHAPTER 7 The Surface Plane: Sensory Design
    Defining the Surface
    Making Sense of the Senses
    Smell and Taste
    Touch
    Hearing
    Vision
    Follow the Eye
    Contrast and Uniformity
    Internal and External Consistency
    Color Palettes and Typography
    Design Comps and Style Guides
    CHAPTER 8 The Elements Applied
    Asking the Right Questions
    The Marathon and the Sprint
    Index
    A
    B
    C
    D
    E
    F
    G
    H
    I
    L
    M
    N
    O
    P
    Q
    R
    S
    T
    U
    V
    W
    THE ELEMENTS OF USER EXPERIENCE SECOND EDITION USERCENTERED DESIGN FOR THE WEB AND BEYOND Written and Illustrated by Jesse James Garrett
    The Elements of User Experience: User-Centered Design for the Web and Beyond, Second Edition Jesse James Garrett New Riders1249 Eighth Street Berkeley, CA 94710 510/524-2178 510/524-2221 (fax) Find us on the Web at: www.newriders.com To report errors, please send a note to errata@peachpit.com New Riders is an imprint of Peachpit, a division of Pearson Education. Copyright © 2011 by Jesse James Garrett Project Editor: Michael J. Nolan Development Editor: Rose Weisburd Production Editor: Tracey Croom Copyeditor: Doug Adrianson Proofreader: Gretchen Dykstra Indexer: Valerie Perry Cover Designer: Aren Howell Straiger Interior Designer: Kim Scott Compositor: Kim Scott Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com. Notice of Liability The information in this book is distributed on an “As Is” basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book. ISBN 13: 978-0-321-68368-7 ISBN 10: 0-321-68368-4 9 8 7 6 5 4 3 2 1 Printed and bound in the United States of America
    For my wife, Rebecca Blood Garrett, who makes all things possible.
    iv THE ELEMENTS OF USER EXPERIENCE Table of Contents CHAPTER 1 User Experience and Why It Matters Everyday Miseries Introducing User Experience From Product Design to User Experience Design Designing (for) Experience: Use Matters User Experience and the Web Good User Experience Is Good Business Minding Your Users CHAPTER 2 Meet the Elements The Five Planes The Surface Plane The Skeleton Plane The Structure Plane The Scope Plane The Strategy Plane Building from Bottom to Top A Basic Duality The Elements of User Experience The Strategy Plane The Scope Plane The Structure Plane The Skeleton Plane The Surface Plane Using the Elements 2 3 4 7 8 9 12 17 18 19 20 20 20 21 21 21 25 28 28 29 30 30 30 31
    THE ELEMENTS OF USER EXPERIENCE v CHAPTER 3 The Strategy Plane Product Objectives and User Needs Defining the Strategy Product Objectives Business Goals Brand Identity Success Metrics User Needs User Segmentation Usability and User Research Creating Personas Team Roles and Process CHAPTER 4 The Scope Plane Functional Specifications and Content Requirements Defining the Scope Reason #1: So You Know What You’re Building Reason #2: So You Know What You’re Not Building Functionality and Content Defining Requirements Functional Specifications Writing It Down Content Requirements Prioritizing Requirements 34 36 37 37 38 39 42 42 46 49 52 56 58 59 60 61 65 68 69 71 74
    vi THE ELEMENTS OF USER EXPERIENCE CHAPTER 5 The Structure Plane Interaction Design and Information Architecture Defining the Structure Interaction Design Conceptual Models Error Handling Information Architecture Structuring Content Architectural Approaches Organizing Principles Language and Metadata Team Roles and Process CHAPTER 6 The Skeleton Plane Interface Design, Navigation Design, and Information Design Defining the Skeleton Convention and Metaphor Interface Design Navigation Design Information Design Wayfinding Wireframes 78 80 81 83 86 88 89 92 96 98 101 106 108 110 114 118 124 127 128
    THE ELEMENTS OF USER EXPERIENCE vii CHAPTER 7 The Surface Plane Sensory Design Defining the Surface Making Sense of the Senses Smell and Taste Touch Hearing Vision Follow the Eye Contrast and Uniformity Internal and External Consistency Color Palettes and Typography Design Comps and Style Guides CHAPTER 8 The Elements Applied Asking the Right Questions The Marathon and the Sprint Index 132 134 135 135 135 136 136 137 139 143 145 148 152 157 159 164
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